Creativity Takes Hard Work, Not Lucky Insight
There are many lessons that can be drawn from Mlodinow’s article, but there’s one in particular I want to highlight here: we need to rethink creativity.
In an economy where creativity is becoming both more important and complicated, I suspect we need to abandon the old ways of thinking about this type of thinking, with its conference room brainstorming sessions and markers on butcher paper, and instead discover what scientists knew along: creativity is hard, highly skilled work that is often quite unromantic in its execution, but is ultimately a source of deeper satisfaction than any short-lived eureka moment could ever deliver.
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